one.five: Hamburg AI Packaging Startup Raises €14 Million
one.five, a Hamburg-based startup developing AI-powered solutions for packaging product development, has raised €14 million in a Series A funding round. The fresh capital will be used by the young company to further expand its proprietary AI platform and data foundation. The startup’s goal is to offer companies along the entire packaging value chain more successful packaging products.
Founders Previously Worked at Infarm
The founders of one.five are Martin Weber and Claire Hae-Min Gusko. Both previously worked at indoor-farming unicorn Infarm as CFO and Head of Business Strategy, respectively. Their vision is to accelerate the transformation of the global packaging supply chain through AI-driven innovation. With its platform, one.five aims to significantly reduce time-to-market.
“Too many packaging products fail before they even reach the market. The new funding enables us to further develop our AI-powered co-pilot and scale our first platform product, the Product Market Fit Compass, which was specifically developed for technology providers like paper manufacturers,” says Martin Weber.
The current funding round was led by Dr. Hans Riegel Holding. Also participating are 212 NexT, Symbia VC, Btomorrow Ventures, KIMPA Impact, and Zubi Capital. Existing investors Speedinvest, Planet A, Green Generation Fund, Climentum Capital, Revent, and WEPA Ventures are also on board.
one.five Aims to Accelerate Packaging Industry
With its platform, one.five takes into account all success-critical factors for packaging. These range from technical performance and regulatory compliance to cost targets and consumer acceptance at the point of sale. The platform translates these factors into precise, data-driven requirement profiles. This is designed to help develop products that are market-ready from the start.
“The packaging industry is under enormous pressure to innovate faster while meeting rising regulatory and sustainability requirements. In this environment, material technologies only matter if they go beyond the lab and have impact across multiple industries,” says Caglar Urcan, General Partner at 212 NexT. “one.five combines deep industry expertise with a platform approach that turns innovation into products that actually reach the market.”
The centerpiece of one.five’s offering is the Product Market Fit Compass. It enables paper manufacturers, coating manufacturers, and packaging manufacturers to evaluate their product portfolios against real brand requirements and assess which products have the highest chances of market success. The platform also defines concrete development targets, enabling teams to develop new products precisely tailored to customer needs.
Startup Plans to Expand Platform Further
“Our platform helps companies focus on solutions that have a clear path to market and revenue,” explains Claire Hae-Min Gusko. “In early pilot projects with paper manufacturers, we’ve seen customers engage with brands faster, reduce failed developments, and significantly shorten time-to-market. In these cases, we expect a return on investment of approximately five times the invested capital within the first year. This is exactly the kind of commercial impact we want to scale with this funding round.”
In 2025, one.five expanded the market presence of its three alternative packaging solutions: Bluemorph, a recyclable high-barrier packaging solution for demanding freshness and protection requirements; Glassleaf, a transparent, recyclable packaging made from bio-based materials; and Hazelsun, a heat-sealable paper made from agricultural waste. The startup’s customers include companies such as BioSun, Starkraft, a business division of Zellstoff Pöls AG (Austria), and Grünperga Papier (Germany).
With the new funding, one.five plans to further expand its platform, generate additional proprietary data through experiments and commercial material deployment, and reach new customer segments. Specialized platform products for brand owners are scheduled to launch in the second half of 2026.
