Apple chooses Google’s Gemini for Siri AI
The rumors prove true: Apple has signed a multi-year partnership with Google to power future AI features of its products using Google’s Gemini models and cloud infrastructure. The cooperation aims to place Apple’s Foundation Models on a new technological foundation. The Cupertino company justifies the decision by stating that Google’s technology, after thorough evaluation, provides the most capable foundation for the planned AI features and should enable innovative user experiences.
“After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users.”
At the center of the collaboration is the modernization of Siri, which is to receive personalized features and contextual understanding. Apple is working on an AI-powered version of the voice assistant that can perform actions on behalf of users. A planned feature called World Knowledge Answers is intended to enable searching for information and obtaining AI-generated summaries based on web results. Google unveiled its Gemini-3 model in November, which has achieved leading positions in AI benchmarks.
Market Dynamics and Competitive Pressure
The announcement comes at a time when Google has significantly strengthened its market position. The search engine company’s market capitalization exceeded Apple’s for the first time since 2019 and reached the four trillion dollar threshold. Apple has largely held back since ChatGPT’s launch in late 2022, while hyperscalers like Amazon, Meta, and Microsoft have invested billions in AI products and tools.
The iPhone maker faces considerable pressure to deliver a convincing Siri upgrade. The company already delayed the rollout of enhanced AI features in March and acknowledged that development is taking longer than originally assumed. The launch was pushed to 2026, even though Apple had already run advertising for the product. The delay underscores the technical challenges Apple faces in implementing advanced AI features.
Strategic Realignment and Partnerships
Apple has restructured its AI organization and replaced former AI chief John Giannandrea with Mike Rockwell, who previously led Vision Pro development. Giannandrea left the company last month. Parallel to the Google partnership, Apple has held talks with other AI providers, including OpenAI, Anthropic, and Perplexity. CEO Tim Cook announced that the company plans integrations with multiple AI firms over time. OpenAI’s ChatGPT already appears as an option for certain queries within Siri—it remains to be seen what happens to the ChatGPT integration once Google’s Gemini is integrated into Siri.
Google, meanwhile, continues to make progress on its AI agenda. CEO Sundar Pichai reported that the cloud division closed more contracts worth over one billion dollars in the third quarter of 2025 than in the two preceding years combined. The partnership gives Google access to Apple’s vast user base, while Apple benefits from Google’s technological expertise and cloud infrastructure. The cooperation marks a significant step in both tech giants’ repositioning in the AI competition.
