Where Innovation, Start-Ups and Tech Make Headlines
Trending Topics is the largest independent start-up and tech media outlet in the German-speaking region. From Vienna, we have been covering founders, investors and the technologies reshaping business and society since 2015: in German and English, online, in your inbox, in your earbuds and on stage.
- since 2015from Vienna for Europe
- DE + ENtwo language editions
- 14topic channels
- 1,000+podcast episodes
- 100+stories per week
- 100k+users per month
One Media House, Many Formats
From breaking deals to long-form documentaries: We bring start-up and tech stories to wherever our readers, listeners and viewers are.
An Online Magazine in German and English
Daily news, analysis, interviews and background reporting from the worlds of start-ups, investment and tech, with a distinct focus on Austria, the German-speaking region and Europe, put into context for decision-makers.
- More than 100 stories a week on national and international tech and start-up topics
- In-depth analysis of A.I., fintech, crypto, climate, defense tech and more
- Interviews with founders, investors and tech leaders
Founders Dispatch
Our handcrafted newsletter: twice a week, free, curated by the editor in chief. The most important deals, trends and insights in just a few minutes.
Sign up nowPodcasts
More than 1,000 episodes of experience. Conversations with the minds behind start-ups, scale-ups and tech trends.
- Founders Dispatch Podcast
- Wasner & Steinschaden: Der KI-Podcast
- IPO Spotlight
Video and Documentaries
Video interviews, vodcasts and documentaries such as “Up! Upper Austria: A Trip to the Land of Hidden Champions” that put innovation on screen.
Visit our YouTube channelPrint and Guides
Magazines and reference guides to take with you, such as the sustainability magazine GoGreen! or the Founders Guide for anyone who wants to start a company.
Read the Founders Guide (PDF, in German)Data and Reports
Original analysis you won’t find anywhere else, from the Austrian Startup Investment Tracker to our running count of new FlexCo registrations.
Explore the dataEvents and Communities
Premieres, panels, competitions and community formats where start-ups, investors and corporates meet in person.
Become an event partnerPartnerships and Branded Content
Sponsored stories, advertorials, newsletter and podcast partnerships, and campaigns including reporting. Clearly labeled and produced to journalistic standards.
View the media kit14 Channels, One Focus: What Matters Tomorrow
We grew up in the start-up scene and today cover every field where technology is shifting markets.
Wasner & Steinschaden: Der KI-Podcast
The A.I. expert Clemens Wasner and Jakob Steinschaden, editor in chief of Trending Topics, regularly sort out what really matters in A.I.: new models, big deals, regulation and what it all means for Europe. In German.
Founders Dispatch Podcast
The companion to our newsletter: conversations with founders and investors about funding, growth, exits and everything it takes to build a big start-up.
Formats We Build With Strong Partners
Beyond our daily coverage, we run our own platforms and series that put the ecosystem in the spotlight.
with Erste Bank and Sparkasse
#glaubandich CHALLENGE
Austria’s largest start-up competition, entering its ninth round in 2027. Together with Erste Bank and Sparkasse, we cover the contest from the first applications and the jury of top investors to the crowning of the “Startup of the Year.”
All stories on the challenge
with the Vienna Stock Exchange
IPO Spotlight
Together with the Vienna Stock Exchange, we talk with some of Europe’s top experts and with companies such as niceshops and oekostrom AG about how scale-ups go public.
Go to IPO Spotlight
Start-up database
RankMyStartup
The platform where start-ups and scale-ups compete in an ongoing ranking based on the metrics they submit. Very young companies present themselves in the Launchpad, and a separate ESG ranking runs with the next-incubator of Energie Steiermark.
Go to RankMyStartupFor Everyone Making Decisions in the Tech Ecosystem
Our community ranges from pre-seed teams to corporate boardrooms.
Founders
Who raised how much from whom? Benchmarks, lessons and role models for your own path.
Investors
Deal flow, valuations, exits and trends from Europe’s start-up markets.
Corporates and Innovation Teams
Early signals on technologies, partners and acquisition targets.
Policy, Government and Research
Context on how regulation and public funding actually play out in the ecosystem.
Sharp, Sourced, Independent
Straight to the Point
We say what a story is about in one sentence and skip the filler.
Original Sources First
We go to the study, the press release or the original post, instead of writing reports about reports.
Both Sides
On trends and theses, we seek out documented counterarguments and leave the verdict to our readers.
Clear Separation
Paid content is always labeled. The newsroom makes its decisions independently.
AI Native
A.I. is an integral part of our newsroom. Since 2023, all A.I.-generated content has been labeled as such.
From the Scene, for the Scene
Trending Topics was founded by two people who have built a start-up themselves and know the scene from the inside.
Jakob Steinschaden
Co-Founder & Editor in ChiefTech journalist and author of the books “Phänomen Facebook” and “Digitaler Frühling.” He leads the newsroom, writes Founders Dispatch, hosts several podcasts and regularly speaks to C-level audiences.
Bastian Kellhofer
Co-Founder & Chief Sales OfficerDeeply connected in the innovation ecosystem, he is responsible for partnerships and advertising and regularly speaks on stage and to C-level audiences.
Let’s Talk
Whether it’s a story tip, a campaign or an event: Here is how to reach the right team directly.
Newsroom
Funding round, launch, exit or exclusive story? Send us the details along with your press release.
jakob.steinschaden@trendingtopics.atAdvertising and Partnerships
Branded content and newsletter, podcast and event sponsorships with measurable results.
bastian.kellhofer@trendingtopics.atGet Smarter About Start-Ups and Tech Twice a Week
Founders Dispatch, the Trending Topics newsletter. Free, handcrafted, from Vienna.