Vienna-based startup xchannels.ai closes strategic partnership in Silicon Valley
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Vienna-based startup xchannels.ai has entered into a strategic partnership with Silicon Valley company GrowthMasters.io. Through this partnership, the young company, which operates an AI-based marketing platform, aims to establish a presence in the US market. GrowthMasters is one of the most successful agencies in the region specializing in LinkedIn content and digital marketing. The company is set to contribute local market expertise, access to innovative tech companies, and knowledge of the latest online marketing trends.
Focus on AI Visibility
The goal of the partnership is to identify developments in the AI and marketing landscape at an early stage, validate them directly in the US market, and make them usable for companies in Europe. The focus is particularly on AI Visibility, highly efficient content and paid marketing strategies, and a clear answer to the question of how the growing importance of AI platforms for companies’ digital visibility can be translated into concrete business results.
“Almost all the trends that later shape marketing strategies and digital business models worldwide originate in Silicon Valley. European companies — particularly SMEs — often only gain access to this knowledge with a significant delay,” says Isabell Claus, Co-CEO of xchannels.ai. “Our partnership enables us to experience key developments and new platform strategies first-hand on the ground and to work for and with companies from the US tech ecosystem. We translate this knowledge into ready-made solutions that our clients in Europe can immediately apply to their marketing.”
xchannels.ai established in ten international markets
xchannels.ai has been on the market for six months and has already established itself with enterprise clients in ten international markets, most recently in Latvia and Italy. The AI-based platform helps companies generate high-quality content ideas with minimal effort, create all materials directly in their brand look and feel, and distribute them across a large number of digital channels and press outlets.
Central to this is the revenue impact of every “marketing euro.” xchannels.ai targets in particular SMEs and small marketing teams that want to quickly increase their digital visibility and efficiency — without the associated growth in administrative overhead or high additional marketing costs.
AI is rapidly transforming the marketing industry
Eva Reder, founder of GrowthMasters.io, sees the collaboration as a combination of complementary strengths: “The combination of organic and paid digital marketing, AI-based automation, and a focus on direct revenue impact opens up new opportunities for SMEs to align marketing clearly with measurable business outcomes. Our experience across different industries demonstrates the potential that lies in a consistently data- and performance-driven strategy.”
For xchannels.ai, the US presence is a strategic component of product and market development. “Marketing is currently changing at high speed. Platforms, user behavior, and the mechanisms of AI visibility are continuously evolving. Companies therefore need not only access to AI technology, but above all the ability to quickly translate new developments into effective marketing measures. This is precisely where we want to give our clients a significant competitive edge,” says Ashley Zvaniashvili, Co-CEO of xchannels.ai.
