Blockhain in sports

Maltese blockchain sports venture Chiliz brings digital token to Man City’s fans


Malta-based crypto project Chiliz has listed the Champions League as one of its clients. After top clubs in Italy, France and Spain, English Premier League’s leader Manchester City is joining the hype. Fans of the English club will be able to buy the $CITY token via the Socios app.

“Manchester City fans across the world will be able to use $CITY Fan Tokens to access VIP rewards, Club promotions, games, AR-enabled features and voting rights in certain binding and non-binding Club polls on,” Chiliz said in a press release.

Access to VIP experiences

““We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the Club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on Club initiatives,” said Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group. ““Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards,” he added.

With the token, Manchester City fans, known as “Cityzens”, will have a chance to strengthen their connection with the club in terms and demonstrate their loyalty. Amid the COVID-19 pandemic, which has emptied stadiums around the globe, a growing number of football clubs have been turning to tokens as a digital addition to fan merchandise. Token sales that give owners access to their favourite stars, can be a very profitable source of income. For example, FC Barcelona, also a customer of Chiliz, has made over EUR 1.2 million in token sales.

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