Future of Work

The Big Reset: Creative Leadership for a New Era of Work


In this keynote, Elina Zheleva and Kristina Petrova of launchlabs Sofia present the key findings from their latest research on leading through business unusual times

The main topics:

  • the difference between creative leadership vs. crisis management
  • the importance of empathy & connection
  • the key tactics in creative leadership

This keynote was part of the online conference The Big Reset: From a Crisis Mode To Entrepreneurial Mindset, organized by Trending Topics SEE. The main question of the conference was: could the current crisis be an opportunity for development? For four days, entrepreneurs, leaders, experts, community builders, and policy-makers will discuss and explore opportunities in various digital formats.


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